Adagio Tea, a small online retailer of gourmet teas, makes innovative use of Twitter and other social media to drive sales and cement relationships with customers. They're a tiny company, but they do a couple of tricks that I haven't seen done anywhere else.
To induce customers to sign up for Adagio's Twitter account, @adagioteas, the company has set up a process to automatically send direct messages on the status of a shipment. To receive direct messages, a Twitter user has to be following the sender account. Adagio hopes that even after your tea shipment arrives, you'll continue to follow @adagioteas and receive occasional marketing messages.
Read the rest on the Computerworld Tool Talk blog: Adagio Tea: Steeped in social media, no unicorns and rainbows
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