Twitter could be getting ready to launch an ad platform in two to three weeks, according to reports. It will need to strike a delicate balance, delivering users' attention to advertisers without driving the users away.
Anamitra Banerji, head of product management and monetization at Twitter, told the blog MediaPost that "we are working on an ad platform, but it's only in the test phase," according to a report published earlier this week.("Twitter Ad Platform 'Imminent'")
"People are constantly talking and engaging with brands, sharing their feedback," Banerji said during a panel discussion at the IAB Annual Leadership Meeting, MediaPost reported. "What if brands start to participate?"
Seth Goldstein, CEO and co-founder of socialmedia.com, who led the panel, asked whether Twitter was "likely in the next month or so [to] offer Twitter owned and operated ads, perhaps?" Banerji said, "That's right."
Twitter may launch its ad platform at the South by Southwest conference which starts March 12, according to GigaOm. ("Twitter to Launch Ad Platform Soon")
Read the rest on the Computerworld Tool Talk Blog: Can Twitter offer ads without driving away customers?
Recent Comments