Adagio Teas is a small online retailer with just 20 employees, but they can teach retailing giants some tricks about using blogger outreach, Twitter, and other social media to connect with customers.
I talked with Ilya Kreymerman about how the gourmet tea retailer uses social media. Social media manager is just a small part of Kreymerman's duties. He's also head of technology and Web marketing for the company.
One of the things that most impressed me about Adagio is that they put a note in my next tea shipment when I blogged about them previously. Nobody else has ever done that. I buy a lot of online retail, I've been doing it a long time, I blog about my experiences occasionally, and nobody's ever sent me a note like that before. It shows they're paying attention to their customers (one of whom happens to be a tech blogger -- me).
Kreymerman explained that Adagio has the capability to individual customers' accounts. My blog said that I'd placed an order with them earlier that day, so he called up my account, flagged it, and wrote the note to put in my order.
Read the rest on the Computerworld Tool Talk Blog: A conversation with Adagio Teas' social media manager
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